About TAG Heuer
TAG Heuer traces its roots to the small Swiss village of St-Imier where, in 1860, a watchmaker named Edouard Heuer opened his first shop. His vision was to create remarkable timepieces that pushed the envelope of innovation and precision. The company's reputation grew, and Heuer's first patent for a chronograph mechanism in 1882 was followed by a long list of achievements: the first stopwatch accurate to 1/100 of a second, the first dashboard stopwatch for race cars, the first miniature electronic timekeeping device accurate to 1/1000th of a second, and the first automatic movement with a microrotor, to name just a few.
Showing posts with label Tag Heuer News. Show all posts
Showing posts with label Tag Heuer News. Show all posts
1/21/11
150 Years TAG Heuer Celebrates in 2010
In 2010, TAG Heuer proudly celebrates 150 years of pioneering Swiss watchmaking. Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has set many major milestones of high-end watchmaking, especially in the field of chronographs and ultimate precision. TAG Heuer is the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. The newest addition to the TAG Heuer legacy is the Calibre 1887, an in-house, Swiss manufactured, integrated column-wheel chronograph movement that pays tribute to the original Heuer oscillating pinion of 1887, one of the brand's first patents and a major benchmark in modern watchmaking. http://www.tagheuer.com
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150 Years TAG Heuer Celebrates in 2010,
Tag Heuer News
11/20/09
TAG Heuer is Now a Luxury Phone Maker
By Patrick C Bedford
Since 1860 TAG Heuer has been making luxury watches, specifically sporty looking chronographs, but lately it seems as though this Swiss company is making more luxury cellular phones than it is men's and women's watches.
In September of this year TAG released the Meridiist to not so rave reviews. There is a huge variety of cell phones to choose from and when it came to basic specs, the Meridiist didn't go above and beyond (except of course in looks and price tag). It came with a 1.9" QVGA main screen, monochrome OLED on its outer rim, 2-megapixel camera, MP3/AAC/MPEG-4 playback, and 7 hours of battery time, which is standard in most phones. It's made of corrosion-resistant, watch-making steel and comes with a back of crocodile, leather or rubber; all reflective of that fact that it is branded: TAG Heuer, as these are common materials used in the bands and straps of luxury watches. Who came up with the price of $5,300 to $6,100 is the question?
There are many TAG watches that are available for less than this. In fact, practically every TAG collection of men's and women's watches has pieces for way under $5,000. Check out the TAG Heuer Aquaracer, Carrera, Grand Carrera and Formula 1 collections to see what I mean.
Soon after releasing the Meridiist, TAG came up with a way to make it better, fancier, more exclusive; basically to add some bling and jack up the price tag. The same phone which was selling for $5,000 and up is now going for between $10,000 and $30,000. What?! It's common knowledge that luxury watches can sell for this amount, but who's heard of a cell phone entering this price range. Called the Meridiist Diamant, the phones are available in two styles; one with 208 diamonds or the "imperial regalia of mobile phones" and one with 1232 diamonds. TAG Heuer admitted that these phones would be marketed toward women. And to make this phone seem like a piece of coveted jewelry, TAG was placing each Meridiist Diamant in a wooden jewelry box, "in which to preserve and store your investment for future generations." Saving diamonds is one thing, but come on; the idea of saving a cell phone for the next generation is ridiculous being that the technology changes and gets constantly upgraded.
So, now fast forward almost two months later and TAG Heuer launches yet another version of its Meridiist cell phone, this time really upping the ante (aka the price tag) by partnering with Italian luxury automobile brand Lamborghini.
Called the TAG Heuer MERIDIIST Automobili Lamborghini, only 1,963 of these quad-band Bluetooth phones will be sold worldwide. The number is a tribute to the year that Lamborghini was founded.
The inspiration for the phone's design comes from the Murcielago (which means "bat") by Lamborghini; one of its sleekest, fastest and most exclusive cars. The phone measures about 4.5 inches by 1.8 inches, has an above-average battery life: seven hours of talk time or 28 days of standby power. Standard cell phone features include a WAP 2.0 Web browser, a 2-megapixel camera, and 2GB of internal memory.
The handset is made from "black titanium carbide coated 316L stainless steel" and has the Murcielago signature on the battery cover, which is similar to the one seen on this car's LP 640's V12 engine block. The case is made from brushed stainless steel (a metal often used in TAG watches) and has a "backlit mechanical stainless steel keypad customized with Automobili Lamborghini's trademark Taurus bull on the steel central button." The display is made from scratch resistant sapphire crystal, another common feature of luxury watches. The phone is built by ModeLabs.
As of now, you can reserve one of these new phones through select TAG Heuer and Lamborghini retail locations. It comes in different colors of real leather or alligator skin, but so far there is no price listed. Hopefully, it's closer in price range to a TAG Heuer watch than a Lamborghini!
You can learn more about all the Meridiist phones on the official TAG Heuer website.
Luxury brands regularly partner up to create limited edition collections which attract attention and draw in new customers. Learn all about Tag Heuer and other luxury brands including Breitling, Movado, Tissot and more at http://www.watchesonnet.com.
Article Source: http://EzineArticles.com/?expert=Patrick_C_Bedford
Since 1860 TAG Heuer has been making luxury watches, specifically sporty looking chronographs, but lately it seems as though this Swiss company is making more luxury cellular phones than it is men's and women's watches.
In September of this year TAG released the Meridiist to not so rave reviews. There is a huge variety of cell phones to choose from and when it came to basic specs, the Meridiist didn't go above and beyond (except of course in looks and price tag). It came with a 1.9" QVGA main screen, monochrome OLED on its outer rim, 2-megapixel camera, MP3/AAC/MPEG-4 playback, and 7 hours of battery time, which is standard in most phones. It's made of corrosion-resistant, watch-making steel and comes with a back of crocodile, leather or rubber; all reflective of that fact that it is branded: TAG Heuer, as these are common materials used in the bands and straps of luxury watches. Who came up with the price of $5,300 to $6,100 is the question?
There are many TAG watches that are available for less than this. In fact, practically every TAG collection of men's and women's watches has pieces for way under $5,000. Check out the TAG Heuer Aquaracer, Carrera, Grand Carrera and Formula 1 collections to see what I mean.
Soon after releasing the Meridiist, TAG came up with a way to make it better, fancier, more exclusive; basically to add some bling and jack up the price tag. The same phone which was selling for $5,000 and up is now going for between $10,000 and $30,000. What?! It's common knowledge that luxury watches can sell for this amount, but who's heard of a cell phone entering this price range. Called the Meridiist Diamant, the phones are available in two styles; one with 208 diamonds or the "imperial regalia of mobile phones" and one with 1232 diamonds. TAG Heuer admitted that these phones would be marketed toward women. And to make this phone seem like a piece of coveted jewelry, TAG was placing each Meridiist Diamant in a wooden jewelry box, "in which to preserve and store your investment for future generations." Saving diamonds is one thing, but come on; the idea of saving a cell phone for the next generation is ridiculous being that the technology changes and gets constantly upgraded.
So, now fast forward almost two months later and TAG Heuer launches yet another version of its Meridiist cell phone, this time really upping the ante (aka the price tag) by partnering with Italian luxury automobile brand Lamborghini.
Called the TAG Heuer MERIDIIST Automobili Lamborghini, only 1,963 of these quad-band Bluetooth phones will be sold worldwide. The number is a tribute to the year that Lamborghini was founded.
The inspiration for the phone's design comes from the Murcielago (which means "bat") by Lamborghini; one of its sleekest, fastest and most exclusive cars. The phone measures about 4.5 inches by 1.8 inches, has an above-average battery life: seven hours of talk time or 28 days of standby power. Standard cell phone features include a WAP 2.0 Web browser, a 2-megapixel camera, and 2GB of internal memory.
The handset is made from "black titanium carbide coated 316L stainless steel" and has the Murcielago signature on the battery cover, which is similar to the one seen on this car's LP 640's V12 engine block. The case is made from brushed stainless steel (a metal often used in TAG watches) and has a "backlit mechanical stainless steel keypad customized with Automobili Lamborghini's trademark Taurus bull on the steel central button." The display is made from scratch resistant sapphire crystal, another common feature of luxury watches. The phone is built by ModeLabs.
As of now, you can reserve one of these new phones through select TAG Heuer and Lamborghini retail locations. It comes in different colors of real leather or alligator skin, but so far there is no price listed. Hopefully, it's closer in price range to a TAG Heuer watch than a Lamborghini!
You can learn more about all the Meridiist phones on the official TAG Heuer website.
Luxury brands regularly partner up to create limited edition collections which attract attention and draw in new customers. Learn all about Tag Heuer and other luxury brands including Breitling, Movado, Tissot and more at http://www.watchesonnet.com.
Article Source: http://EzineArticles.com/?expert=Patrick_C_Bedford
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Tag Heuer News
7/23/09
Tag Heuer Monaco Chronograph with Black Dial
Tag Heuer watch sets gorgeous stage for the time to dance on your wrist.
And other Tag Heuer Monaco news.
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Tag Heuer Monaco Chronograph,
Tag Heuer News
TAG Heuer MONACO Twenty Four Concept Chronograph
The high-tech prototype’s unique tubular design and extreme shock-protected components are inspired by Le Mans endurance racecars. The TAG Heuer Calibre 36 movement “floats” inside the oversized
The high-tech prototype’s unique tubular design and extreme shock-protected components are inspired by Le Mans endurance racecars. The TAG Heuer Calibre 36 movement “floats” inside the oversized (40.5mm) black PVD-coated case, suspended within a steel-tube housing very much like a race car’s driver’s protective cockpit cage, and visible through the dial face and the sapphire crystal caseback.
7/20/09
The Masters of Speed & TAG Heuer Formula 1
Inspired by our 1958 “MONTE CARLO “ DASHBOARD INSTRUMENTS and by our long involvement in the motor racing as Official timekeeper of the Scuderia Ferrari in the 70’s and F1 McLaren team since 1985.
Worn by Lewis Hamilton 2008 FIA Formula 1 Wolrdchampion, the TAG Heuer Formula 1 Calibre S 1/100th Chronograph is a revolutionary chronograph that enables to read faster the elapsed time.
Movement: TAG Heuer Calibre S: Electro-Mechanical Chronograph
Exclusive and patented TAG Heuer movement
Time and chronograph display using central hour, minute and second hands
1/100th of a second chronograph: simple and additional timing; split time
Perpetual “retrograde” calendar until 2099
Dial:
Black dial
Two “retrograde” semi-circular counters with spiral effect area:
o In the watch mode: perpetual retrograde date indicated through hands of both sub counters
o In the chronograph mode: indication of the 1/100th of a second through both sub counters
Luminescent numerals and indexes
Lacquered skeleton hands with luminescent markers
“Grande Date” window at 6 o’clock
« TAG HEUER FORMULA 1 » + « CALIBRE S CHRONOGRAPH» lettering on the dial
Monochrome TAG Heuer logo
Case:
Case diameter: 44mm
Case in fine brushed stainless steel
Scratch-resistant titanium carbide coated unidirectional turning bezel with raised fine-brushed figures
Scratch-resistant sapphire crystalScratch-resistant titanium carbide coated “Easy Grip” crown with raised fine-brushed TAG Heuer logo
Scratch-resistant titanium carbide coated safety crown and push buttons
Circular steel fine-brushed screwed case back with special checked decoration and set-up instruction for hour and date initialization
Black TAG Heuer engraving on the side of the caseWater-resistance: 200 meters
Bracelet:
Rubber strap with pin buckle OR
3-row fine-brushed steel bracelet with double safety clasp and diving extension system
Estimate availability: May 2009 (ex La Chaux-de-Fonds)
Specifications may depend on the model.
Worn by Lewis Hamilton 2008 FIA Formula 1 Wolrdchampion, the TAG Heuer Formula 1 Calibre S 1/100th Chronograph is a revolutionary chronograph that enables to read faster the elapsed time.
Movement: TAG Heuer Calibre S: Electro-Mechanical Chronograph
Exclusive and patented TAG Heuer movement
Time and chronograph display using central hour, minute and second hands
1/100th of a second chronograph: simple and additional timing; split time
Perpetual “retrograde” calendar until 2099
Dial:
Black dial
Two “retrograde” semi-circular counters with spiral effect area:
o In the watch mode: perpetual retrograde date indicated through hands of both sub counters
o In the chronograph mode: indication of the 1/100th of a second through both sub counters
Luminescent numerals and indexes
Lacquered skeleton hands with luminescent markers
“Grande Date” window at 6 o’clock
« TAG HEUER FORMULA 1 » + « CALIBRE S CHRONOGRAPH» lettering on the dial
Monochrome TAG Heuer logo
Case:
Case diameter: 44mm
Case in fine brushed stainless steel
Scratch-resistant titanium carbide coated unidirectional turning bezel with raised fine-brushed figures
Scratch-resistant sapphire crystalScratch-resistant titanium carbide coated “Easy Grip” crown with raised fine-brushed TAG Heuer logo
Scratch-resistant titanium carbide coated safety crown and push buttons
Circular steel fine-brushed screwed case back with special checked decoration and set-up instruction for hour and date initialization
Black TAG Heuer engraving on the side of the caseWater-resistance: 200 meters
Bracelet:
Rubber strap with pin buckle OR
3-row fine-brushed steel bracelet with double safety clasp and diving extension system
Estimate availability: May 2009 (ex La Chaux-de-Fonds)
Specifications may depend on the model.
TAG Heuer to celebrate the 21st birthday Maria Sharapova’s
The fashion and entertainment elite came out to celebrate Maria Sharapova's 21st birthday last night at a party hosted by luxury watch brand TAG Heuer.
The festivities took place at New York hotspot Tenjune where celebrity DJ Cassidy fresh from his turn behind the tables at Jay-Z and Beyonce's post-nuptial soiree was on hand to spin the tennis champion's favorite dance tunes.
The invitation-only event for the three-time Grand Slam winner drew several celebrities including Michelle Trachtenberg and Dave Annable.
Vogue's Anna Wintour also made an appearance at the party, along with designers Vera Wang, Doo.Ri and Brian Wolk and Claude Morais of Ruffian.
TAG Heuer President and CEO Ulrich Wohn welcomed Sharapova's friends and family and toasted the 21 year-old before presenting her with an elegant white and pink eight-tier cake.
"Maria is part of the TAG Heuer family and we are honored that we were able to celebrate this special day with her," said Wohn.
"To have accomplished so much by this age is truly amazing and the embodiment of TAG Heuer's 'what are you made of?' principle."
"I couldn't think of a better way to celebrate my 21st birthday than being in New York with all of my close friends," said Sharapova.
Guests sipped cocktails including the pink "Grand Slam," a specialty cocktail made in honor of Sharapova and grooved the night away to Cassidy's unique blend of hip hop, rock 'n' roll, reggae, soul and rock.
A TAG Heuer ambassador since 2004, Sharapova symbolizes what hard work, world-class training and unwavering commitment can achieve: a front row seat on the world's stage. From Wimbledon, U.S.
Open and Australian Open championships to being the fifth youngest female tennis player to ever hold the No. 1 spot, Sharapova embodies glamour and elegance, as well as personifying the core values of passion, prestige and performance that have kept the brand at the cutting edge of Swiss watchmaking since 1860.
Credit >> http://www.fibre2fashion.com/
The festivities took place at New York hotspot Tenjune where celebrity DJ Cassidy fresh from his turn behind the tables at Jay-Z and Beyonce's post-nuptial soiree was on hand to spin the tennis champion's favorite dance tunes.
The invitation-only event for the three-time Grand Slam winner drew several celebrities including Michelle Trachtenberg and Dave Annable.
Vogue's Anna Wintour also made an appearance at the party, along with designers Vera Wang, Doo.Ri and Brian Wolk and Claude Morais of Ruffian.
TAG Heuer President and CEO Ulrich Wohn welcomed Sharapova's friends and family and toasted the 21 year-old before presenting her with an elegant white and pink eight-tier cake.
"Maria is part of the TAG Heuer family and we are honored that we were able to celebrate this special day with her," said Wohn.
"To have accomplished so much by this age is truly amazing and the embodiment of TAG Heuer's 'what are you made of?' principle."
"I couldn't think of a better way to celebrate my 21st birthday than being in New York with all of my close friends," said Sharapova.
Guests sipped cocktails including the pink "Grand Slam," a specialty cocktail made in honor of Sharapova and grooved the night away to Cassidy's unique blend of hip hop, rock 'n' roll, reggae, soul and rock.
A TAG Heuer ambassador since 2004, Sharapova symbolizes what hard work, world-class training and unwavering commitment can achieve: a front row seat on the world's stage. From Wimbledon, U.S.
Open and Australian Open championships to being the fifth youngest female tennis player to ever hold the No. 1 spot, Sharapova embodies glamour and elegance, as well as personifying the core values of passion, prestige and performance that have kept the brand at the cutting edge of Swiss watchmaking since 1860.
Credit >> http://www.fibre2fashion.com/
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