About TAG Heuer

TAG Heuer traces its roots to the small Swiss village of St-Imier where, in 1860, a watchmaker named Edouard Heuer opened his first shop. His vision was to create remarkable timepieces that pushed the envelope of innovation and precision. The company's reputation grew, and Heuer's first patent for a chronograph mechanism in 1882 was followed by a long list of achievements: the first stopwatch accurate to 1/100 of a second, the first dashboard stopwatch for race cars, the first miniature electronic timekeeping device accurate to 1/1000th of a second, and the first automatic movement with a microrotor, to name just a few.

7/23/09

TAG Heuer MONACO Twenty Four Concept Chronograph




The high-tech prototype’s unique tubular design and extreme shock-protected components are inspired by Le Mans endurance racecars. The TAG Heuer Calibre 36 movement “floats” inside the oversized

The high-tech prototype’s unique tubular design and extreme shock-protected components are inspired by Le Mans endurance racecars. The TAG Heuer Calibre 36 movement “floats” inside the oversized (40.5mm) black PVD-coated case, suspended within a steel-tube housing very much like a race car’s driver’s protective cockpit cage, and visible through the dial face and the sapphire crystal caseback.

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