About TAG Heuer

TAG Heuer traces its roots to the small Swiss village of St-Imier where, in 1860, a watchmaker named Edouard Heuer opened his first shop. His vision was to create remarkable timepieces that pushed the envelope of innovation and precision. The company's reputation grew, and Heuer's first patent for a chronograph mechanism in 1882 was followed by a long list of achievements: the first stopwatch accurate to 1/100 of a second, the first dashboard stopwatch for race cars, the first miniature electronic timekeeping device accurate to 1/1000th of a second, and the first automatic movement with a microrotor, to name just a few.

7/23/09

Tag Heuer Monaco Chronograph with Black Dial





Tag Heuer watch sets gorgeous stage for the time to dance on your wrist.

And other Tag Heuer Monaco news.

TAG Heuer MONACO Twenty Four Concept Chronograph




The high-tech prototype’s unique tubular design and extreme shock-protected components are inspired by Le Mans endurance racecars. The TAG Heuer Calibre 36 movement “floats” inside the oversized

The high-tech prototype’s unique tubular design and extreme shock-protected components are inspired by Le Mans endurance racecars. The TAG Heuer Calibre 36 movement “floats” inside the oversized (40.5mm) black PVD-coated case, suspended within a steel-tube housing very much like a race car’s driver’s protective cockpit cage, and visible through the dial face and the sapphire crystal caseback.

7/20/09

The Masters of Speed & TAG Heuer Formula 1

Inspired by our 1958 “MONTE CARLO “ DASHBOARD INSTRUMENTS and by our long involvement in the motor racing as Official timekeeper of the Scuderia Ferrari in the 70’s and F1 McLaren team since 1985.

Worn by Lewis Hamilton 2008 FIA Formula 1 Wolrdchampion, the TAG Heuer Formula 1 Calibre S 1/100th Chronograph is a revolutionary chronograph that enables to read faster the elapsed time.

Movement: TAG Heuer Calibre S: Electro-Mechanical Chronograph

Exclusive and patented TAG Heuer movement
Time and chronograph display using central hour, minute and second hands
1/100th of a second chronograph: simple and additional timing; split time
Perpetual “retrograde” calendar until 2099
Dial:

Black dial
Two “retrograde” semi-circular counters with spiral effect area:
o In the watch mode: perpetual retrograde date indicated through hands of both sub counters
o In the chronograph mode: indication of the 1/100th of a second through both sub counters
Luminescent numerals and indexes
Lacquered skeleton hands with luminescent markers
“Grande Date” window at 6 o’clock
« TAG HEUER FORMULA 1 » + « CALIBRE S CHRONOGRAPH» lettering on the dial
Monochrome TAG Heuer logo
Case:

Case diameter: 44mm
Case in fine brushed stainless steel
Scratch-resistant titanium carbide coated unidirectional turning bezel with raised fine-brushed figures
Scratch-resistant sapphire crystalScratch-resistant titanium carbide coated “Easy Grip” crown with raised fine-brushed TAG Heuer logo
Scratch-resistant titanium carbide coated safety crown and push buttons
Circular steel fine-brushed screwed case back with special checked decoration and set-up instruction for hour and date initialization
Black TAG Heuer engraving on the side of the caseWater-resistance: 200 meters

Bracelet:


Rubber strap with pin buckle OR
3-row fine-brushed steel bracelet with double safety clasp and diving extension system
Estimate availability: May 2009 (ex La Chaux-de-Fonds)

Specifications may depend on the model.

TAG Heuer to celebrate the 21st birthday Maria Sharapova’s

The fashion and entertainment elite came out to celebrate Maria Sharapova's 21st birthday last night at a party hosted by luxury watch brand TAG Heuer.

The festivities took place at New York hotspot Tenjune where celebrity DJ Cassidy fresh from his turn behind the tables at Jay-Z and Beyonce's post-nuptial soiree was on hand to spin the tennis champion's favorite dance tunes.

The invitation-only event for the three-time Grand Slam winner drew several celebrities including Michelle Trachtenberg and Dave Annable.

Vogue's Anna Wintour also made an appearance at the party, along with designers Vera Wang, Doo.Ri and Brian Wolk and Claude Morais of Ruffian.

TAG Heuer President and CEO Ulrich Wohn welcomed Sharapova's friends and family and toasted the 21 year-old before presenting her with an elegant white and pink eight-tier cake.

"Maria is part of the TAG Heuer family and we are honored that we were able to celebrate this special day with her," said Wohn.

"To have accomplished so much by this age is truly amazing and the embodiment of TAG Heuer's 'what are you made of?' principle."

"I couldn't think of a better way to celebrate my 21st birthday than being in New York with all of my close friends," said Sharapova.

Guests sipped cocktails including the pink "Grand Slam," a specialty cocktail made in honor of Sharapova and grooved the night away to Cassidy's unique blend of hip hop, rock 'n' roll, reggae, soul and rock.

A TAG Heuer ambassador since 2004, Sharapova symbolizes what hard work, world-class training and unwavering commitment can achieve: a front row seat on the world's stage. From Wimbledon, U.S.

Open and Australian Open championships to being the fifth youngest female tennis player to ever hold the No. 1 spot, Sharapova embodies glamour and elegance, as well as personifying the core values of passion, prestige and performance that have kept the brand at the cutting edge of Swiss watchmaking since 1860.

Credit >> http://www.fibre2fashion.com/

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