About TAG Heuer

TAG Heuer traces its roots to the small Swiss village of St-Imier where, in 1860, a watchmaker named Edouard Heuer opened his first shop. His vision was to create remarkable timepieces that pushed the envelope of innovation and precision. The company's reputation grew, and Heuer's first patent for a chronograph mechanism in 1882 was followed by a long list of achievements: the first stopwatch accurate to 1/100 of a second, the first dashboard stopwatch for race cars, the first miniature electronic timekeeping device accurate to 1/1000th of a second, and the first automatic movement with a microrotor, to name just a few.

1/21/11

150 Years TAG Heuer Celebrates in 2010

In 2010, TAG Heuer proudly celebrates 150 years of pioneering Swiss watchmaking. Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has set many major milestones of high-end watchmaking, especially in the field of chronographs and ultimate precision. TAG Heuer is the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. The newest addition to the TAG Heuer legacy is the Calibre 1887, an in-house, Swiss manufactured, integrated column-wheel chronograph movement that pays tribute to the original Heuer oscillating pinion of 1887, one of the brand's first patents and a major benchmark in modern watchmaking. http://www.tagheuer.com

12/28/10

TAG Heuer Calibre 360

TAG Heuer Calibre 360

11/21/09

Trendy Watches

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11/20/09

TAG Heuer is Now a Luxury Phone Maker

By Patrick C Bedford

Since 1860 TAG Heuer has been making luxury watches, specifically sporty looking chronographs, but lately it seems as though this Swiss company is making more luxury cellular phones than it is men's and women's watches.

In September of this year TAG released the Meridiist to not so rave reviews. There is a huge variety of cell phones to choose from and when it came to basic specs, the Meridiist didn't go above and beyond (except of course in looks and price tag). It came with a 1.9" QVGA main screen, monochrome OLED on its outer rim, 2-megapixel camera, MP3/AAC/MPEG-4 playback, and 7 hours of battery time, which is standard in most phones. It's made of corrosion-resistant, watch-making steel and comes with a back of crocodile, leather or rubber; all reflective of that fact that it is branded: TAG Heuer, as these are common materials used in the bands and straps of luxury watches. Who came up with the price of $5,300 to $6,100 is the question?

There are many TAG watches that are available for less than this. In fact, practically every TAG collection of men's and women's watches has pieces for way under $5,000. Check out the TAG Heuer Aquaracer, Carrera, Grand Carrera and Formula 1 collections to see what I mean.

Soon after releasing the Meridiist, TAG came up with a way to make it better, fancier, more exclusive; basically to add some bling and jack up the price tag. The same phone which was selling for $5,000 and up is now going for between $10,000 and $30,000. What?! It's common knowledge that luxury watches can sell for this amount, but who's heard of a cell phone entering this price range. Called the Meridiist Diamant, the phones are available in two styles; one with 208 diamonds or the "imperial regalia of mobile phones" and one with 1232 diamonds. TAG Heuer admitted that these phones would be marketed toward women. And to make this phone seem like a piece of coveted jewelry, TAG was placing each Meridiist Diamant in a wooden jewelry box, "in which to preserve and store your investment for future generations." Saving diamonds is one thing, but come on; the idea of saving a cell phone for the next generation is ridiculous being that the technology changes and gets constantly upgraded.

So, now fast forward almost two months later and TAG Heuer launches yet another version of its Meridiist cell phone, this time really upping the ante (aka the price tag) by partnering with Italian luxury automobile brand Lamborghini.

Called the TAG Heuer MERIDIIST Automobili Lamborghini, only 1,963 of these quad-band Bluetooth phones will be sold worldwide. The number is a tribute to the year that Lamborghini was founded.

The inspiration for the phone's design comes from the Murcielago (which means "bat") by Lamborghini; one of its sleekest, fastest and most exclusive cars. The phone measures about 4.5 inches by 1.8 inches, has an above-average battery life: seven hours of talk time or 28 days of standby power. Standard cell phone features include a WAP 2.0 Web browser, a 2-megapixel camera, and 2GB of internal memory.

The handset is made from "black titanium carbide coated 316L stainless steel" and has the Murcielago signature on the battery cover, which is similar to the one seen on this car's LP 640's V12 engine block. The case is made from brushed stainless steel (a metal often used in TAG watches) and has a "backlit mechanical stainless steel keypad customized with Automobili Lamborghini's trademark Taurus bull on the steel central button." The display is made from scratch resistant sapphire crystal, another common feature of luxury watches. The phone is built by ModeLabs.

As of now, you can reserve one of these new phones through select TAG Heuer and Lamborghini retail locations. It comes in different colors of real leather or alligator skin, but so far there is no price listed. Hopefully, it's closer in price range to a TAG Heuer watch than a Lamborghini!

You can learn more about all the Meridiist phones on the official TAG Heuer website.

Luxury brands regularly partner up to create limited edition collections which attract attention and draw in new customers. Learn all about Tag Heuer and other luxury brands including Breitling, Movado, Tissot and more at http://www.watchesonnet.com.

Article Source: http://EzineArticles.com/?expert=Patrick_C_Bedford

8/10/09

CARING FOR YOUR TIMEPIECE

CARING FOR YOUR TIMEPIECE

Your timepiece needs care and regular maintenance to ensure its accuracy and protect its appearance.

Please Remember:

To avoid water damage, check your watch's water resistance and make sure you follow the manufacturer's instructions. Most timepieces are water resistant to at least 30 meters.

Don't apply perfume or moisturisers around your wrist as the chemicals can erode the metal, leather and plastic of watchstraps.

If your timepiece has been worn in salt water and is not designed to avoid corrosion, have it checked by a watch specialist.

If water or condensation appears inside your watch face, have it checked by a watch specialist.
Protect your timepiece from heavy perspiration; remember to wipe it dry as soon as conveniently possible.

Always use a soft cloth to clean your timepiece. Be aware that with everyday use there will come a time where scratches may appear. Most cases and bracelets can be refinished to look like new however leather straps will always darken with time so take care not to get them wet or swim with them. A timepiece with a rubber strap is usually very hardwearing so the only thing you would need to do to these is wash them with mild soapy water.

If your timepiece is an automatic winding or a manual winding, it is not recommended that you wear your timepiece while you are playing any high impact sports as the impact can sometimes jar the movement.

Servicing Your Timepiece - Our timepieces are designed to last many generations so therefore outside of the warranty cover we highly recommend a regular service every three to five years to keep your timepiece in perfect working order. Watch maintenance should only be undertaken by an accredited service centre.

Estimates - The price of the service varies depending on the complexity of the timepiece. We will be happy to send your timepiece to the service center for a quotation before any work has been under.

With proper care for your timepiece you will be able to pass it down the generations.

7/23/09

Tag Heuer Monaco Chronograph with Black Dial





Tag Heuer watch sets gorgeous stage for the time to dance on your wrist.

And other Tag Heuer Monaco news.

TAG Heuer MONACO Twenty Four Concept Chronograph




The high-tech prototype’s unique tubular design and extreme shock-protected components are inspired by Le Mans endurance racecars. The TAG Heuer Calibre 36 movement “floats” inside the oversized

The high-tech prototype’s unique tubular design and extreme shock-protected components are inspired by Le Mans endurance racecars. The TAG Heuer Calibre 36 movement “floats” inside the oversized (40.5mm) black PVD-coated case, suspended within a steel-tube housing very much like a race car’s driver’s protective cockpit cage, and visible through the dial face and the sapphire crystal caseback.

TAG Heuer Men

TAG Heuer Women